Promoting the emotional
resilience of children at risk.
HeadStart Newham is a Big Lottery-funded mental health service working closely with schools and the community to transform how young people and their families are supported to stay emotionally healthy. We created a far-reaching brand and suite of digital products, developed every step of the way with input from the young people using them.
From the start of the project we were co-creating with HeadStart’s mentors panel. They helped us get the tone, look and feel and complexity of our solutions right. We met every week testing creative and paper prototyping products to get instant (and very direct!) learnings which fed into the work’s development.
With the insight gained from the HeadStart mentors we were able to develop the HeadStart brand into a flexible family of colours, bold messages, and simple, emoji-influenced graphics that spread the word via hyper-local flyposters. This style formed the visual language across all our digital and print collateral.
We worked with the development team in creating the toolkit which trains young people to become HeadStart mentors. These printed handbooks and workbooks feature a wide spread of learning models. Here, HeadStart’s signature illustration style is key in helping understanding mental health concepts.
A friendly one-stop shop
HeadStart lives online across a suite of digital products aimed at engaging both young people and mental health professionals. The site allowed young people to sign up via built-in referral forms, for activities in their area, while also providing information through event calendars and blog posts. A friendly character-based game was created to provide a fun way for younger children to get involved with HeadStart and we also defined the way the site communicated to young people so it was digestible and easy to understand.
Role — Lead Designer
Deliverables — Brand Identity, Illustration, Digital design & Editorial design.
Agency — Produced as part of a team at Studio Output
© 2020 Martin Lynch
© Martin Lynch 2021