Twitch is an interactive livestreaming service for almost any kind of content you can imagine: gaming, entertainment, sports, cooking, music, art, or even just chatting. In other words, it’s a place where streamers and viewers can come together, for whatever. Over the course of a decade, Twitch has built thriving, dynamic online communities — so dynamic that their brand identity system was struggling to keep pace. We worked with the Twitch team to evolve how they show up in the world, modernizing the brand through a more dynamic, digital-first system that puts them back in touch with streamers and fans at the heart of the platform.