Fighting for a world where corporates
think in generations not quarters.
I was part of the team at JKR that created the Mars brand identity and purpose that will guide both how the brand acts internally and how it builds its reputation externally. It tells the story of what Mars stands for and designed to stand out from the crowd and Mars’ peers, in every corner of the world - whether physical or digital - for years to come.
Brand identity, Brand communications, Art direction, iconography, digital design, digital brand guidelines
Created as part of a team at Jones Knowles Ritchie
© Martin Lynch 2021